As a member of the award-winning PR team for first aid charity St John Ambulance for three years, I was involved in a number of successful print, broadcast and social media campaigns, with a brief for Yorkshire and the Humber.
Of particular note is a campaign I led with the Yorkshire Evening Post to get more people in Leeds trained in first aid and to boost the charity’s volunteer numbers. It was awarded Regional Campaign Gold in the CIPR Pride awards and Silver for Low Budget.
I was also on the team behind the Chokeables campaign, which won Gold in the CIPR national Healthcare campaign award. This multi-media campaign centred around an animation giving first aid advice using TV, radio, print and social media. It was viewed 6m times on Youtube, 2m times on Facebook and directly linked to saving the lives of 50 babies.
Watch the video here: thechokeables