Delighted to announce that a campaign I ran for St John Ambulance in Yorkshire and the Humber last night won GOLD in the Regional Campaign of the Year category of the Chartered Institute of Public Relations (CIPR) 2015 PRide Awards.
The First Aid for All campaign, run with the Yorkshire Evening Post to encourage more than 500 people in Leeds to take first aid courses, also won SILVER for Best Low Budget Campaign (it only cost £100!).
The 12-month campaign required energy and creative thinking to provide fresh ideas for website and social media content, as well as a constant flow of traditional newspaper stories.
The awards judges said the scheme was a “remarkable – and very possibly life-saving region wide campaign”. They also commented on the “strategy and the legacy” it had secured for St John Ambulance in Leeds and further afield.
Read YEP article: first-class-yep-28-nov